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BRAFTOVI + cetuximab: More Time Here

While not a cure for colorectal cancer, Braftovi + cetuximab allows some people to have more time here.

Cancer is a common word that gets tossed around without a lot of true understanding. In this campaign, we explored what people knew and what they didn't—then filled in the gaps.


These videos were meant to be combined into a single, interactive video—but sometimes budgets are budgety and clients are clienty. So we get what we get and don' pitch a fit.

You can follow along with whatever character feels more relevant to where you are in your CRC journey. The output is a tailored list of questions and talking points to discuss with your doctor.
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