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Adbry: We've Got Your Back
This break-through eczema treatment was the first of it's kind—a biologic.
When starting this project, we didn't know the FDA was run by people from the town in Footloose.
Here's how we pushed the envelope with our distractive "dancing". Not to name drop, but our TV spot was directed by Ben Conrad (he's worth a Google).
We launched Adbry from the very beginning—all of their branding from print to site to social—us. We even came up with a tutorial for this first-of-its-kind treatment.
On the other side of the pond, we were called Adtralza and we used 3D animation to tell our story.
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