G-SHOCK:

#ToughTime

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Known for making nearly indestructibly tough watches, G-SHOCK is now expanding on the definition of "tough". 

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Twitter:

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Experiential:

G-SHOCK will partner with animal adoption agencies and stage pet adoptions in well-known suicide sites, both helping those in need and changing the way these locations are viewed. A rescue pet might give someone a new purpose for living.

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