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Encouraging a world full of the ever-ready Do-It-Yourselfers by letting them know that Lowe's offers a ton of free DIY plans. 

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Interactive out of home ads with the DIY spirit. 

Followers submit their DIY projects to the Lowe's DIY Museum on Pinterest. After one month, the top 10 submissions that are pinned the most will be featured permanently.

Ideas and challenges extended to all types of DIYers on Instagram.​all t

A direct mailer intended for niche TA due to the scale and cost of the DIY project itself, as well as the cost of the mailer.

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